Over time bullshitters come to believe their own bullshit — nearly without exception. We are such porous creatures. After spending enough time in a medium — be it friendship, culture or untruth— the outside seeps in, and we become one with the solution. When this point is reached, the bullshitter, steeped in their own bullshit becomes almost poignantly vulnerable to believing the nonsense that they espouse. More to the point, the bullshitter becomes receptive to bullshit promulgated by others. And here an interesting cycle is enacted, wherein one proud bullshitter inveigles another proud bullshitter into a net of falsehoods, thus ensnaring them both.
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language, #culture